Go Live and Watch the Magic Happen 🎥✨
There's something special about live events. The energy, the real-time connection, the "you had to be there" moments. It's where your community becomes a COMMUNITY, and where casual followers become raving fans.
Today you're hosting your first live event. Nervous? Good! That means you care. Let's channel that energy into creating something amazing.
Why Live Events Are Pure Gold
- Trust accelerator: One live session builds more trust than 10 emails
- Premium pricing: People pay more for live access to you
- Instant feedback: Know immediately what resonates
- Content machine: Record it and sell it forever
- Community builder: Members connect with each other too
Choose Your Event Type
🎓 Teaching Workshop
You teach a specific skill step-by-step. Great for courses and demonstrating expertise.
Example: "Build Your First Landing Page Live"
❓ Q&A Session
Answer questions in real-time. Perfect for community building and showing your knowledge.
Example: "Ask Me Anything About Starting a Business"
🎯 Implementation Session
Work through something together. Amazing for getting people results.
Example: "Let's Write Your About Page Together"
🏆 Mastermind/Hot Seat
Members share challenges and get group feedback. Incredible value and community building.
Example: "Monthly Mastermind: Breakthrough Session"
Step 1: Create Your Event in Selgora
- Go to Events → Create New Event
- Enter your event title (make it benefit-focused!)
- Write a description that answers "What will I learn/get?"
- Select your event type from the dropdown
Step 2: Set Date, Time, and Duration
Best Times for Live Events (Based on Data)
- Weekday evenings: Tue/Wed/Thu 7-8 PM (your audience's timezone)
- Saturday mornings: 10-11 AM (coffee and learning!)
- Lunch breaks: 12-1 PM on Tue/Wed/Thu
Duration: 45-60 minutes is perfect. Long enough for value, short enough to keep attention.
Step 3: Choose Your Access Model
In Selgora, decide who can attend:
- Free for all: Great for building your list
- Members only: Exclusive for course buyers or subscribers
- Ticketed event: Charge for premium workshops
- Bundle inclusion: Part of a bigger offer
Step 4: Set Up Your Tech (It's Easier Than You Think!)
Selgora integrates with Zoom, but you can use any platform. Here's your tech checklist:
- ☐ Test your camera (natural light facing you is best)
- ☐ Test your microphone (external mic or earbuds work great)
- ☐ Clean up your background (or use a virtual one)
- ☐ Close unnecessary tabs and apps
- ☐ Have water nearby (you'll talk more than you think!)
Step 5: Create Your Event Outline
The Perfect 60-Minute Event Structure
- 0-5 min: Welcome, energy check, what we'll cover
- 5-10 min: Quick introductions (if small group) or poll
- 10-40 min: Main content/teaching
- 40-50 min: Q&A and discussion
- 50-55 min: Recap and next steps
- 55-60 min: Soft pitch your offer (if appropriate)
Step 6: Promote Your Event (The Week Before)
Email Sequence
- 7 days before: "Save the date! Exciting event coming..."
- 3 days before: "Here's what you'll learn + register link"
- 1 day before: "See you tomorrow! Here's how to prepare..."
- 1 hour before: "Starting soon! Here's your link..."
Social Media Posts
Share snippets of what you'll teach, behind-the-scenes prep, countdown posts. Make it feel like an event people don't want to miss!
Step 7: Host Like a Pro (Even If You're Nervous)
Your First 5 Minutes Script
"Hey everyone! So excited you're here! I'm [name] and today we're diving into [topic]. By the end of this session, you'll know exactly how to [outcome].
Quick tech check - if you can hear me, drop a 1 in the chat. If you're excited, drop a fire emoji!
While people are joining, tell me in the chat: What's your biggest challenge with [topic]?"
Engagement Tricks That Work
- Ask for chat responses every 5-7 minutes
- Call people by name when they comment
- Use polls for quick engagement
- Share your screen to show, not just tell
- Admit when you don't know something (builds trust!)
Step 8: The Follow-Up (Where Sales Happen)
Within 24 hours after your event:
- Send replay link to everyone who registered
- Thank attendees personally (if small group)
- Share key takeaways in an email
- Make your offer with "attendee special pricing"
- Set replay expiration (creates urgency)
Your First Event Fears (Solved)
"What if no one shows up?"
Then you practice with whoever does show up! Even 3 people is enough. Plus, you'll have a replay to share. Some of my best content came from "empty" rooms.
"What if technology fails?"
Have a backup plan: "If tech issues, we'll move to [backup platform] or I'll send a replay." People are understanding. Your reaction to problems matters more than the problems.
"What if I freeze or forget what to say?"
Have your outline visible (stick it next to your camera). If you blank, ask: "What questions do you have so far?" Gives you time to regroup!
"What if someone asks a question I can't answer?"
"Great question! I want to give you the best answer, so let me research that and follow up via email." People respect honesty!
Event Types to Try Next
- Weekly Office Hours: Consistent support for members
- Monthly Masterclass: Deep dive into one topic
- Challenge Kickoff: Launch a 5-day challenge
- Guest Expert Interview: Bring value through others
- Student Spotlight: Showcase success stories
- Behind the Scenes: Show your process
Pro Event Strategies
The Series Strategy
Instead of one-off events, create a series. "Facebook Ads Fridays" or "Monday Motivation." Builds anticipation and routine attendance.
The VIP Upgrade
Offer a VIP ticket that includes replay access, slides, and 15-minute 1-on-1 follow-up call. Premium price for premium access.
The Partnership Play
Co-host with someone in a complementary niche. You both promote to your lists = double the attendance!