Create Your First Bundle Offer

Bundles = More Value, Higher Prices, Happier Customers 📦

Want to know a secret? McDonald's doesn't make money on burgers. They make money on combos. The fries and drink cost them pennies but add dollars to your order. That's the power of bundling!

Today, you're going to create your first bundle offer that makes buying from you a no-brainer decision. Ready to increase your average order value? Let's go!

Why Bundles Work Like Magic

• Higher perceived value: 3 things for $97 feels better than 1 thing for $47
• Decision simplicity: One decision instead of three
• Bigger transformation: Complete solution vs. partial fix
• Urgency opportunity: Limited-time bundle deals convert like crazy
• Cross-selling built-in: Introduce customers to all your products

Step 1: Choose Your Bundle Components

Navigate to Offers → Create New Offer in your dashboard. But first, let's plan what goes in your bundle.

The Perfect Bundle Formula

Step 2: Name Your Bundle Strategically

Your bundle name should communicate transformation, not just list features. Compare these:

• ❌ "Course + Templates + Community Bundle"
• ✅ "The Complete Launch System"
• ✅ "6-Figure Creator Toolkit"
• ✅ "Everything You Need to Start Freelancing"

Step 3: Create Your Bundle in Selgora

1. Go to Offers → Create New Offer
2. Enter your strategic bundle name
3. Add a compelling description (focus on outcomes!)
4. Set your bundle type to "Bundle"

Step 4: Add Your Products

Click "Add Products to Bundle" and select:

1. Your main course or product
2. Any supporting products
3. Your AI assistant (if you have one)
4. Access to live events (great for support!)

Step 5: Price Your Bundle (The Psychology)

The Pricing Formula That Works

Three Bundle Pricing Strategies

1. Good Deal Bundle: 10-15% off (for evergreen offers)
2. Great Deal Bundle: 20-30% off (for launches)
3. Insane Deal Bundle: 40-50% off (for special events/Black Friday)

Step 6: Create Bundle-Specific Benefits

In your offer description, don't just list what's included. Explain why the bundle is better than buying separately:

• "Everything works together as a complete system"
• "Follow the exact order I recommend for fastest results"
• "Support materials specifically designed for the main course"
• "Exclusive bundle-only bonuses you can't get elsewhere"

Step 7: Add Urgency or Scarcity (Optional but Powerful)

Choose one:

• Time-limited: "Bundle price available until [date]"
• Quantity-limited: "Only 50 bundle spots available"
• Bonus-limited: "First 20 buyers get extra 1-on-1 call"
• Price-increasing: "Bundle price goes up $20 every week"

Step 8: Create Your Bundle Landing Page

Your bundle needs its own landing page that shows:

1. Total value if bought separately (use strikethrough)
2. Bundle price (make it BIG)
3. Money saved (highlight this!)
4. What's included (with mini descriptions)
5. Who this bundle is perfect for
6. Urgency element (if using)
7. Clear "Get The Bundle" button

Bundle Ideas That Sell Like Hotcakes 🥞

The Beginner's Complete Package

Everything someone needs to go from zero to hero in your niche.

The Advanced Accelerator

For people who want to level up fast - includes your advanced content + implementation support.

The VIP Experience

Your course + community access + monthly group calls + bonus resources.

The Quick Start Kit

Mini-course + templates + 30-day email support to get results fast.

The Annual All-Access Pass

Everything you create for the next 12 months for one price.

Pro Bundle Strategies

Common Bundle Mistakes to Avoid

• ❌ Random products that don't relate
• ❌ Too many things (overwhelming)
• ❌ Unclear value proposition
• ❌ Discounting too much (seems desperate)
• ❌ Not highlighting the savings clearly

Your First Bundle Checklist

Before launching, ensure you have:

• ☐ 2-4 related products that work together
• ☐ A compelling bundle name
• ☐ 20-30% discount from individual prices
• ☐ Clear description of what's included
• ☐ Landing page highlighting the savings
• ☐ Email announcement ready to send