The Netflix Strategy: Keep Them Coming Back for More 📺
Ever notice how Netflix releases episodes weekly for some shows? They could drop everything at once, but they don't. Why? Because anticipation creates addiction. Today, you're learning how to use content drip to boost engagement, reduce refunds, and keep members hooked!
Stop overwhelming people with everything at once. Start creating a journey that keeps them engaged for months.
Why Content Drip = Higher Retention
- Prevents overwhelm: Too much content = paralysis
- Creates anticipation: "Can't wait for next week's lesson!"
- Improves completion: Manageable chunks = higher success
- Reduces refunds: Can't consume everything day 1
- Builds habit: Weekly content = weekly engagement
Step 1: Choose Your Drip Strategy
📅 Calendar Drip
Content releases on specific dates
Best for: Cohort courses, launches, group programs
Example: Module 1 on Jan 1, Module 2 on Jan 8...
⏱️ Enrollment Drip
Content releases based on join date
Best for: Evergreen courses, self-paced learning
Example: Module 2 unlocks 7 days after purchase
✅ Progress Drip
Content unlocks based on completion
Best for: Skill-building, technical training
Example: Complete Module 1 to unlock Module 2
🎯 Hybrid Drip
Mix of time and progress triggers
Best for: Maximum flexibility and engagement
Example: Module 2 after 7 days AND Module 1 complete
Step 2: Set Up Your Drip Schedule in Selgora
- Go to Products → Select your course
- Click Drip Settings tab
- Choose your drip type (Enrollment-based recommended for beginners)
- Set release schedule for each module
Step 3: The Perfect Drip Schedule Formula
For a 6-Week Course:
- Day 0: Welcome + Module 1 (Quick win content)
- Day 3: Bonus resource or worksheet
- Day 7: Module 2
- Day 14: Module 3 + Implementation week
- Day 21: Module 4
- Day 28: Module 5
- Day 35: Module 6
- Day 42: Final resources + next steps
Key insight: Front-load value (more content early) then space out as complexity increases.
Step 4: Drip Communication Strategy
Don't just drip content - communicate about it!
Email Sequence for Each Module Release:
- 3 days before: "Get ready! Module X coming soon..."
- Release day: "🎉 Module X is LIVE! Here's what you'll learn..."
- 2 days after: "How's Module X going? Need help?"
- 5 days after: "Quick tip for Module X + what's coming next"
Step 5: Optimize Your Drip Pacing
Pacing Guidelines by Content Type:
- Video lessons: 1-2 hours per week max
- Implementation tasks: Allow 3-7 days per major task
- Community challenges: 5-7 days for engagement
- Live calls: Weekly or bi-weekly
- Resource drops: Can be more frequent (2-3 per week)
Remember: People have lives! Less is often more.
Step 6: Create "Early Access" Incentives
Want to reduce refunds to nearly zero? Try this:
- Day 1: Access to Module 1 + Community
- Day 7: "Unlock Module 2 early by completing Module 1"
- Day 14: "VIP members get Module 3 today!"
- Create FOMO for staying vs. refunding
Step 7: Handle Common Drip Objections
"I want everything now!"
Your response: "I totally get it! I designed this pace specifically to help you succeed. Students who follow the drip schedule have 3x higher completion rates. Trust the process - you'll thank me later!"
"I'm falling behind the schedule"
Your response: "No worries at all! Once content is unlocked, it's yours forever. Go at your own pace. The drip is a maximum speed, not a minimum. Take your time!"
"Can I get the next module early?"
Your response: "I love your enthusiasm! Focus on implementing what you have first. The wait will make the next module even more valuable. Plus, share your progress in the community while you wait!"
Step 8: Advanced Drip Strategies
The "Surprise & Delight" Method
Schedule unexpected bonuses between modules:
- Day 10: "SURPRISE! Bonus template pack!"
- Day 17: "You're crushing it! Here's an exclusive training"
- Day 25: "Special gift: 1-on-1 call scheduling link"
Unexpected rewards = dopamine hits = addiction to your content!
The "Choose Your Path" Method
After Module 3, let them choose:
- Path A: Advanced strategies (unlock Module 4A)
- Path B: Implementation focus (unlock Module 4B)
- Path C: Case studies (unlock Module 4C)
Personalization = higher engagement!
Step 9: Measure Your Drip Effectiveness
Track These Metrics:
- Module unlock rate: % who reach each module
- Time to first lesson: How quickly they start
- Completion by module: Where do people stop?
- Support tickets: Confusion about drip = bad pacing
- Refund requests: Should decrease with good drip
Red flag: If 50%+ don't reach Module 3, your pacing is too slow!
Drip Schedule Templates
Quick Win Course (4 weeks)
- Day 0: Everything for quick implementation
- Day 7: Advanced strategies
- Day 14: Case studies
- Day 21: Next level content
Transformation Course (12 weeks)
- Weeks 1-2: Foundation (2 modules)
- Weeks 3-4: Implementation break
- Weeks 5-8: Core training (4 modules)
- Weeks 9-10: Integration break
- Weeks 11-12: Advanced mastery
Certification Program (16 weeks)
- Month 1: Theory and fundamentals
- Month 2: Practical application
- Month 3: Real-world projects
- Month 4: Assessment and certification
The Psychology of Perfect Drip
- Zeigarnik Effect: Unfinished tasks stick in memory
- Variable Rewards: Unexpected bonuses create addiction
- Loss Aversion: Fear of missing next module keeps them
- Commitment Consistency: Small steps lead to completion
- Social Proof: Others progressing creates FOMO