Webinar Script Template: Sell Without Being Salesy

This webinar script has generated millions in sales across every niche imaginable. It works because it leads with value, builds trust, and makes the sale feel like the natural next step. Use this template and watch your conversions soar.

Pre-Webinar Setup (5 Minutes Before)

Waiting Room Slides

Slide 1: Welcome! We're starting soon Slide 2: Get ready to learn [specific outcome] Slide 3: Grab a notebook and remove distractions Slide 4: Tell us where you're joining from in chat Slide 5: Audio check - type 'yes' if you can hear music

Pre-Show Engagement

'Hey everyone! I see people joining from [mention locations]. Welcome!' 'Quick favor - type '1' in chat if you're excited to learn [topic]' 'While we wait, tell me: what's your biggest challenge with [topic]?'

Part 1: The Opening (10 Minutes)

The Welcome (2 minutes)

Welcome everyone! I'm so excited you're here.

In the next [duration], you're going to discover [specific outcome].

But first, let me make you a promise:

This is NOT a fluffy motivational session where I tell you to 'believe in yourself.'

This is a working session where you'll learn [specific skill] that you can implement immediately.

By the end of our time together, you'll have [tangible takeaway].

Sound good? Type 'YES' in chat if you're ready to dive in!

Your Credibility (3 minutes)

Quick introduction for those who don't know me:

I'm [name], and I've [credibility marker].

But more importantly, I've helped [number] people just like you [achieve result].

Like [Name], who [specific result].
Or [Name], who [specific result].

I share this not to impress you, but to impress upon you that what you're about to learn works.

[Optional: vulnerable moment about your past struggles]

The Promise (2 minutes)

Here's what we're covering today:

First, I'll show you [topic 1] - this alone is worth the price of admission.

Then, we'll dive into [topic 2] - this is what most people get wrong.

Finally, I'll reveal [topic 3] - my secret weapon for [result].

Plus, if you stay until the end, I have a special gift for you that's going to accelerate your results.

Engagement Hook (3 minutes)

But before we dive in, I need to know who's in the room.

Type '1' if you're a complete beginner with [topic].
Type '2' if you have some experience but aren't getting results.
Type '3' if you're getting results but want to scale.

[Acknowledge responses]

Perfect! This training is designed exactly for you.

One more thing - commitment check:

Are you willing to stay until the end and take notes?
Are you willing to implement what you learn?
Are you willing to ask questions?

Type 'COMMITTED' if yes!

Part 2: The Teaching (30-40 Minutes)

Content Block 1: The Problem (10 minutes)

Let me start with a hard truth:

[Statistics about the problem]

Most people struggle with [topic] because they [wrong approach].

They think [misconception].
They believe [limiting belief].
They try [ineffective strategy].

And it's not their fault! 

[Industry/gurus/system] taught them this way.

But there's a better way...

Content Block 2: The Solution Framework (15 minutes)

I call it the [Framework Name].

It has [number] parts:

Part 1: [Component]
[Explain what it is]
[Give example]
[Show result]

Part 2: [Component]
[Explain what it is]
[Give example]
[Show result]

Part 3: [Component]
[Explain what it is]
[Give example]
[Show result]

Let me show you how this works in action...

[Case study or demonstration]

Content Block 3: The Implementation (15 minutes)

Now let's make this real for you.

Step 1: [Specific action]
Here's exactly how: [Details]
Common mistake to avoid: [Pitfall]

Step 2: [Specific action]
Here's exactly how: [Details]
Common mistake to avoid: [Pitfall]

Step 3: [Specific action]
Here's exactly how: [Details]
Common mistake to avoid: [Pitfall]

[Interactive exercise]

Type in chat: What's your first action step going to be?

Part 3: The Transition (10 Minutes)

Success Stories (5 minutes)

Now you might be thinking, 'This sounds great, but will it work for me?'

Let me share a few quick stories:

[Story 1: Skeptic who succeeded]
[Story 2: Beginner who got results fast]
[Story 3: Someone in difficult situation]

The common thread? They all took action.

The Two Paths (5 minutes)

Look, you have two choices right now:

Path 1: Take what you've learned and try to figure out the rest yourself.
Some of you will succeed this way. It might take [longer timeframe] and you'll make mistakes, but it's possible.

Path 2: Get my complete system and shortcut your success.
This is for those who want [result] without the trial and error.

Both paths are valid. But if you want the fastest route to [outcome], I have something special for you...

Part 4: The Offer (15 Minutes)

The Introduction (2 minutes)

For those ready to accelerate their results, I want to invite you to [Program Name].

This is my flagship program where I take you by the hand and show you exactly how to [achieve result].

It's the same system I've used to [your result] and helped [number] students achieve [their results].

The Stack (8 minutes)

Here's everything you get:

Module 1: [Name] (Value $XXX)
- [Specific outcome]
- [Specific outcome]
- [Specific outcome]

Module 2: [Name] (Value $XXX)
- [Specific outcome]
- [Specific outcome]
- [Specific outcome]

[Continue for all modules]

PLUS these exclusive bonuses:

Bonus 1: [Name] (Value $XXX)
[What it is and why it matters]

Bonus 2: [Name] (Value $XXX)
[What it is and why it matters]

Bonus 3: [Name] (Value $XXX)
[What it is and why it matters]

Total Value: $XXXX

The Price Reveal (3 minutes)

Now, I've charged $[high price] for private consulting on this.

My workshop on just part of this costs $[medium price].

But I want to make this accessible to everyone on this call.

So your investment today isn't $[high price].
It's not even $[medium price].

Your investment is just $[actual price].

Or [number] payments of $[payment amount].

The Guarantee (2 minutes)

And you're protected by my [guarantee name].

Try [program] for [days].

If you don't [specific result], just email [support] and I'll refund every penny.

I can make this guarantee because I know this works.

Your success is my success.

Part 5: The Close (10 Minutes)

The Urgency (3 minutes)

Now, this special pricing is only available for people on this live webinar.

When we end this call, the price goes up to $[higher price].

Plus, the bonuses I mentioned? Those are only for people who join today.

[If applicable: We only have X spots available]

The Call to Action (2 minutes)

Here's how to get started:

Go to [URL] right now.

Click the [button description] button.

Enter your information.

And you'll get instant access to everything.

The URL again is [URL].

Type 'LINK' in chat if you need me to post it again.

FAQ Speed Round (5 minutes)

Let me answer the questions I'm seeing:

Q: [Common question 1]
A: [Clear answer]

Q: [Common question 2]
A: [Clear answer]

Q: [Common question 3]
A: [Clear answer]

Q: Is this right for [specific situation]?
A: [Yes/No and why]

Q: Can I succeed if [limitation]?
A: [Encouraging answer with example]

Part 6: The Final Push (5 Minutes)

The Crossroads Speech (3 minutes)

We're at the end of our time together.

You came here because [pain point].

I've shown you [solution].

I've proven it works with [evidence].

Now it's decision time.

You can leave this webinar and go back to [struggling].

Or you can join [program] and [achieve transformation].

A year from now, you'll wish you had started today.

Last Call (2 minutes)

I'm going to share my screen one more time.

Here's the order page: [URL]

Remember, you get:
- [Main program]
- [Bonus 1]
- [Bonus 2]
- [Bonus 3]
- [Guarantee]

All for just $[price].

I'm staying on for 2 more minutes to answer final questions.

But don't wait - [urgency reason].

Go to [URL] now.

Post-Webinar Follow-Up

Email 1: Immediately After

Subject: Recording + Special expires soon

Email 2: Next Morning

Subject: Did you miss this?

Email 3: Final Day

Subject: Last chance (closing tonight)

Engagement Tactics Throughout

Keep Attention

• Ask for engagement every 3-5 minutes
• Use pattern interrupts
• Change slides frequently
• Vary your tone
• Share screen demonstrations
• Use polls and questions

Build Trust

• Share vulnerable moments
• Admit what doesn't work
• Show real results
• Answer objections honestly
• Provide value regardless of purchase

Technical Setup Checklist

• [ ] Slides designed and tested
• [ ] Screen share working
• [ ] Backup internet connection
• [ ] Order page live and tested
• [ ] Support team briefed
• [ ] Follow-up emails scheduled
• [ ] Recording software running
• [ ] Chat monitor assigned

Remember This

The best webinar is one that serves your audience whether they buy or not.

Lead with value. Build trust. Make an offer that feels like the logical next step.

Your audience wants to succeed. Show them you're the guide who can get them there.

This template works. Trust the process, practice your delivery, and watch your conversions climb.