Content Calendar Template: 90 Days of Ideas

Stop staring at blank screens wondering what to post. This 90-day content calendar gives you a systematic approach to consistent, engaging content that builds your audience and drives sales.

The Content Pillar System

Your content should rotate through these 5 pillars:

1. Educational (40%) - Teach something valuable
2. Inspirational (20%) - Motivate and encourage
3. Personal (20%) - Build connection
4. Promotional (10%) - Sell your offers
5. Engaging (10%) - Start conversations

Month 1: Foundation Building

Week 1: Introduction & Authority

Monday - Educational Post: 5 mistakes beginners make with [your topic] Email: How I learned [skill] the hard way

Tuesday - Personal Post: My story - why I started [business] Email: The failure that changed everything

Wednesday - Educational Post: Quick tip - [specific technique] Email: Step-by-step guide to [process]

Thursday - Inspirational Post: Client success story Email: You're closer than you think

Friday - Engaging Post: Poll - What's your biggest challenge? Email: Reply and tell me about [topic]

Weekend - Educational Post: Resource roundup Email: Weekend reading list

Week 2: Problem Awareness

Monday - Educational Post: The hidden cost of [problem] Email: Why [common advice] is wrong

Tuesday - Inspirational Post: Before/after transformation Email: What's possible in [timeframe]

Wednesday - Educational Post: How to know if you have [problem] Email: Self-assessment checklist

Thursday - Personal Post: Behind the scenes of [process] Email: A day in my life as [role]

Friday - Promotional Post: Free resource announcement Email: New guide available

Weekend - Engaging Post: Weekend challenge Email: Your weekend homework

Week 3: Solution Education

Monday - Educational Post: The framework that changed everything Email: My [X]-step system revealed

Tuesday - Educational Post: Case study breakdown Email: How [name] achieved [result]

Wednesday - Personal Post: Lessons from my biggest mistake Email: What I wish I knew earlier

Thursday - Inspirational Post: Motivational story Email: Why you can do this too

Friday - Educational Post: FAQ - Your questions answered Email: Answering your top questions

Weekend - Promotional Post: Webinar announcement Email: Special training this week

Week 4: Trust Building

Monday - Educational Post: Advanced strategy reveal Email: This changed my business

Tuesday - Personal Post: Vulnerable share Email: The truth about [topic]

Wednesday - Inspirational Post: Community celebration Email: Look what you achieved!

Thursday - Educational Post: Tool/resource review Email: My favorite [tool] for [task]

Friday - Engaging Post: Fill in the blank Email: Quick question for you

Weekend - Educational Post: Month 1 recap Email: Key takeaways from this month

Month 2: Momentum Building

Week 5-6: Deep Dives

Focus: Go deeper into core topics

• Tutorial series
• Multi-part guides
• Live demonstrations
• Q&A sessions
• Workshop content

Week 7-8: Community Focus

Focus: Build engagement and connection

• Member spotlights
• Success stories
• Group challenges
• Collaborative content
• User-generated content

Month 3: Conversion Focus

Week 9-10: Value Demonstration

Focus: Show dramatic results

• Before/after showcases
• ROI calculations
• Time-saving demonstrations
• Comparison content
• Results documentation

Week 11-12: Launch Preparation

Focus: Build anticipation for offer

• Countdown content
• Behind the scenes
• Sneak peeks
• Early bird announcements
• Special bonuses reveal

Content Type Templates

Educational Post Template

Hook: [Attention-grabbing statement or question]

Problem: [What they're struggling with]

Solution: [Your approach]
- Point 1
- Point 2  
- Point 3

Example: [Specific illustration]

Action: [What to do next]

Question: [Engagement prompt]

Story Post Template

Scene: [Set the stage]

Struggle: [The challenge faced]

Discovery: [The turning point]

Success: [The outcome]

Lesson: [What this means for reader]

CTA: [How they can apply this]

List Post Template

[Number] Ways to [Achieve Result]

Introduction: [Why this matters]

1. [First method]
   Why it works: [Explanation]

2. [Second method]
   Why it works: [Explanation]

[Continue list]

Conclusion: [Call to action]

Email Newsletter Themes

Monday: Motivation

Start the week with inspiration and energy

Wednesday: Education

Teach something valuable mid-week

Friday: Community

Celebrate wins and build connection

Sunday: Planning

Help them prepare for the week ahead

Social Media Posting Schedule

Daily Posting Times

Best times to post:

• 6-9 AM: Catch morning commute
• 12-1 PM: Lunch break browsers
• 5-6 PM: End of workday
• 8-10 PM: Evening scrollers

Platform-Specific Strategy

LinkedIn:

• Professional insights
• Industry analysis
• Career development
• Success stories

Instagram:

• Behind the scenes
• Visual tutorials
• Stories and reels
• User-generated content

Twitter/X:

• Quick tips
• Thread tutorials
• Industry commentary
• Real-time updates

Facebook:

• Longer-form content
• Community discussions
• Live videos
• Event announcements

YouTube:

• Tutorial videos
• Webinar recordings
• Case study breakdowns
• Q&A sessions

Content Batching System

Weekly Batching Schedule

Monday: Plan week's content Tuesday: Write all posts Wednesday: Create graphics Thursday: Schedule posts Friday: Engage and adjust

Monthly Batching

Week 1: Plan entire month Week 2: Create all written content Week 3: Design all visuals Week 4: Review and optimize

Content Ideas Generator

The Experience Mine

• Your biggest failure
• Your greatest success
• A surprising discovery
• A costly mistake
• An unexpected win
• A difficult decision
• A transformative moment

The Education Vault

• How to [specific task]
• [Number] steps to [result]
• The truth about [topic]
• [Topic] for beginners
• Advanced [topic] strategies
• Common [topic] mistakes
• [Topic] checklist

The Engagement Triggers

• Controversial opinion
• Would you rather...
• Fill in the blank
• Caption this
• Rate your [topic]
• Share your experience
• Tag someone who...

Analytics to Track

Engagement Metrics

• Likes/reactions
• Comments
• Shares
• Saves
• Click-through rates
• Reply rates
• DM responses

Growth Metrics

• Follower growth
• Email subscribers
• Website traffic
• Lead generation
• Conversion rates
• Revenue attribution

Repurposing Matrix

One piece of content becomes:

1. Blog post → Full article
2. Email → Newsletter version
3. Social posts → Key points
4. Video → Tutorial or explanation
5. Podcast → Audio discussion
6. Infographic → Visual summary
7. Thread → Expanded breakdown
8. Story → Behind the scenes
9. Reel/Short → Quick tip
10. Download → Worksheet or guide

Emergency Content Ideas

When you're stuck, post:

• Answer a FAQ
• Share a client win
• Teach a quick tip
• Share a relevant article
• Post a motivational quote with your take
• Do a tool review
• Share a personal lesson
• Create a resource list
• Host a Q&A
• Celebrate a milestone

Your 90-Day Success Metrics

Days 1-30: Build consistency

• Post daily
• Engage for 30 mins/day
• Grow by 10%

Days 31-60: Build authority

• Launch lead magnet
• Host first webinar
• Double engagement

Days 61-90: Build revenue

• Launch offer
• Generate first sales
• Build testimonials

Remember This

Consistency beats perfection. One decent post published beats ten perfect posts planned.

Use this calendar as your foundation, but always listen to your audience. Their questions and engagement will guide your best content.

The goal isn't just content creation - it's connection, value, and ultimately, transformation for your audience.