Landing Page Copy Templates That Convert

These templates have generated millions in sales. They're based on proven psychological principles and real-world testing. Copy, customize, and watch your conversions soar.

Headline Formulas That Work

The Transformation Promise

Template: How to Go From [Current State] to [Desired State] in [Timeframe] Example: How to Go From Unknown to 10K Followers in 90 Days

The Without Statement

Template: [Achieve Desired Result] Without [Pain Point] Example: Build a 6-Figure Course Business Without Paid Ads

The Secret Reveal

Template: The [Surprising/Hidden/Little-Known] [Method] [Successful People] Use to [Achieve Result] Example: The Hidden Email Strategy Top Creators Use to Generate $50K Months

The Specific Number

Template: [Number] [Things] That [Achieve Specific Result] Example: 7 Email Templates That Generated $2.3M in Course Sales

The Question Hook

Template: What If You Could [Desirable Outcome] in Just [Timeframe]? Example: What If You Could Launch Your First Course in Just 30 Days?

Subheadline Support

Your subheadline should:

1. Expand on the promise
2. Add credibility
3. Address objections

Templates:

• Join [number] students who've already [achieved result]
• The proven system that's helped [credibility marker]
• Even if [common objection], [objection], or [objection]
• Discover the exact method I used to [specific achievement]

Opening Story Templates

The Reluctant Hero

Three years ago, I was [struggling situation].

I had tried everything:
- [Failed attempt 1]
- [Failed attempt 2]  
- [Failed attempt 3]

Nothing worked.

Then I discovered [key insight].

Fast forward to today: [current success].

Now I'm sharing everything I learned so you can [achieve result] without [pain points I experienced].

The Moment of Discovery

It was 2am when everything clicked.

I'd been struggling with [problem] for [timeframe].

But that night, I realized [key insight].

Within [timeframe], I had [achieved result].

Since then, I've helped [number] people do the same.

And today, I'm going to show you exactly how.

Benefits Section Templates

The Before/After Transformation

BEFORE: 
❌ [Pain point 1]
❌ [Pain point 2]
❌ [Pain point 3]

AFTER:
✅ [Transformation 1]
✅ [Transformation 2]
✅ [Transformation 3]

The Day-in-the-Life

Imagine waking up to:
• [Positive scenario 1]
• [Positive scenario 2]
• [Positive scenario 3]

No more:
• [Negative scenario 1]
• [Negative scenario 2]
• [Negative scenario 3]

This is your reality after [your solution].

The Results Timeline

Week 1: [Early win]
Week 2-4: [Building momentum]
Week 5-8: [Major milestone]
Week 9-12: [Full transformation]

Social Proof Templates

The Transformation Story

"[Powerful quote about transformation]"

Before [product], I was [struggling]. I had tried [other solutions] but nothing worked.

Within [timeframe] of starting [product], I [specific result].

Now I [ongoing success].

- [Name], [Credibility Marker]

The Skeptic Converted

"I'll be honest - I didn't think this would work for me because [objection].

But [specific result] proved me wrong.

If you're on the fence, [advice]."

- [Name], [Title]

The Numbers Story

"In just [timeframe]:
• [Metric 1 improvement]
• [Metric 2 improvement]
• [Metric 3 improvement]

[Product] didn't just meet my expectations - it shattered them."

- [Name]

Features & Curriculum Templates

The Module Breakdown

MODULE 1: [Foundation Topic] (Week 1)
✓ [Specific lesson delivering quick win]
✓ [Specific lesson addressing fear]
✓ [Specific lesson building confidence]

MODULE 2: [Core Skill] (Week 2-3)
✓ [Advanced technique]
✓ [Common mistakes to avoid]
✓ [Real-world application]

The What-You-Get List

When you join today, you get:

📚 [Core Product] (Value: $XXX)
The complete system for [achieving result]

🎁 BONUS #1: [Bonus Name] (Value: $XXX)
[What it does and why it matters]

🎁 BONUS #2: [Bonus Name] (Value: $XXX)
[What it does and why it matters]

🎁 BONUS #3: [Bonus Name] (Value: $XXX)
[What it does and why it matters]

Total Value: $XXXX
Your Investment Today: Just $XXX

Objection Handlers

FAQ Template

Q: [Common objection as question]
A: [Empathy] + [Reframe] + [Solution]

Example:
Q: I don't have time for another course.
A: I get it - you're busy. That's exactly why I designed this to take just 20 minutes a day. Plus, the time you invest now will save you hours of struggle later.

The Guarantee Section

Try [Product] Risk-Free for [Days]

I'm so confident you'll love [product] that I'm offering a full [timeframe] money-back guarantee.

If you don't [specific result], simply email [support email] and I'll refund every penny.

No questions. No hassle. No risk.

You have nothing to lose and [transformation] to gain.

CTA Button Copy

Action-Oriented

• Start My Transformation
• Get Instant Access
• Claim My Spot
• Unlock The System
• Begin My Journey

Urgency-Based

• Get Access Before [Deadline]
• Join [Number] Others Today
• Secure My [Discount]% Off
• Lock In This Price
• Reserve My Seat Now

Benefit-Focused

• Yes! I Want [Result]
• Show Me How to [Achieve Result]
• I'm Ready for [Transformation]
• Take Me to [Desired State]
• Give Me The [Solution]

Scarcity & Urgency Templates

Authentic Deadline

This special pricing expires [Day] at [Time].

After that, the investment increases to [Higher Price].

[CTA Button]

Why the deadline? [Authentic reason - cart close, bonus expiration, cohort limit]

Limited Availability

Due to [authentic reason], I can only accept [number] students.

Current spots remaining: [Number]

Once they're gone, registration closes until [next opening].

[CTA Button]

Closing Argument Templates

The Two Paths

You have two choices:

Path 1: Keep doing what you're doing. Hope things magically improve. Struggle for another [timeframe].

Path 2: Get the proven system. Follow the step-by-step plan. Achieve [result] in [timeframe].

The choice is yours.

[CTA Button]

The Cost of Inaction

Every day you wait costs you:
• [Lost opportunity 1]
• [Lost opportunity 2]
• [Lost opportunity 3]

Meanwhile, your competitors who take action today will [competitive advantage].

Don't let another day pass.

[CTA Button]

The Personal Invitation

Look, I've been where you are.

I know what it's like to [struggle/pain point].

I also know what's possible when you have the right system.

That's why I created [product] - to shortcut your journey to [result].

I can't want success for you more than you want it for yourself.

But if you're ready, I'm here to help.

Will you join me?

[CTA Button]

- [Your Name]

P.S. Templates

The Reminder P.S. Remember, you're getting [main value] plus [bonuses] for just [price]. This offer expires [deadline].

The Guarantee Reinforcement P.S. You're covered by my [guarantee terms]. You have nothing to lose and everything to gain.

The Urgency Push P.S. [Number] people have already joined. Doors close in [time]. Don't miss out.

The Value Stack P.S. Quick math: You're getting $[total value] worth of training for just $[your price]. That's a [percentage]% discount.

Copy Editing Checklist

Before publishing, check:

• [ ] Headline creates curiosity
• [ ] Benefits outweigh features 3:1
• [ ] Social proof throughout
• [ ] Objections addressed
• [ ] Clear single CTA
• [ ] Mobile responsive
• [ ] Scannable formatting
• [ ] Emotional triggers
• [ ] Logical support
• [ ] Urgency element

Remember This

Good copy comes from understanding your customer's pain deeper than they do and presenting your solution as the obvious answer.

These templates are starting points. The magic happens when you infuse them with your unique voice and your customer's exact words.

Test everything. What converts for others might not convert for you. But these templates give you a proven foundation to build on.