Order Bumps Configuration: Increase Your Average Order Value

Double Your Revenue with One Simple Addition

Picture this: Your customer is about to purchase your $197 course. They're excited, credit card in hand, ready to transform their life. Then, at the perfect moment, you offer them your companion workbook for just $27 more.

That's the magic of order bumps. One checkbox. One additional product. And suddenly, your average order value jumps from $197 to $224 - a 14% increase without finding a single new customer.

What Are Order Bumps (And Why They Work So Well)?

An order bump is an additional, complementary product offered during the checkout process. It appears as a simple checkbox with compelling copy that says "Yes, add this to my order!"

Order bumps work because of psychology. Your customer is already in "buying mode" - they've overcome their objections and decided to purchase. Adding something small and valuable feels like a logical next step, not a pushy sales tactic.

Setting Up Your First Order Bump

Ready to add this revenue booster to your offers? Here's exactly how to do it:

Step 1: Choose Your Order Bump Product

Navigate to your Dashboard → Courses, and find the course you want to use as an order bump. This should be something that enhances your main offer:

• Workbooks or Templates - Practical tools to implement your teaching
• Bonus Modules - Advanced content that goes deeper
• Quick Start Guides - Condensed versions for immediate action
• Complementary Courses - Related skills that support the main topic

Step 2: Configure the Order Bump in Your Offer

Go to Marketing → Offers and either create a new offer or edit an existing one. In the offer configuration, you'll find the Order Bump section:

1. Enable Order Bump: Check the "Has Order Bump Enabled" box
2. Select Course: Choose the course from your dropdown list
3. Set Price: Price it strategically (remember the 10-30% rule)
4. Write Your Headline: Create urgency and value (more on this below)
5. Craft Description: Explain exactly what they get and why they need it

Step 3: Write Irresistible Order Bump Copy

Your headline and description make or break your order bump. Here are proven formulas:

Order Bump Best Practices That Actually Work

Perfect Product Selection

• Complement, Don't Compete: Your order bump should make your main product better, not replace it
• Lower Barrier to Entry: Choose something that feels easy to consume alongside the main course
• Immediate Value: Offer something they can use right away
• Digital Only: Keep it simple - PDFs, bonus modules, templates work best

Pricing Psychology

• The 25% Rule: Price your order bump at roughly 25% of your main offer
• Odd Numbers Work: $27 feels better than $25
• Show the Savings: "Regular $47, today $27" creates urgency
• Bundle Logic: Frame it as completing their transformation

Copy That Converts

• Start with "Yes!": Make checking the box feel positive
• Use Present Tense: "Get immediate access" not "You will receive"
• Highlight Scarcity: "Only available during checkout"
• Address Objections: "No additional shipping, instant download"

Testing and Optimizing Your Order Bumps

Like everything in your creator business, order bumps get better with testing. Here's what to experiment with:

What to Test:

• Different Products: Try various complementary courses
• Price Points: Test $19, $27, $37 to find your sweet spot
• Headlines: Test benefit-focused vs. urgency-focused copy
• Descriptions: Short vs. detailed explanations

Key Metrics to Watch:

• Take Rate: Percentage who add the order bump (aim for 20-40%)
• Average Order Value: Your total revenue per transaction
• Conversion Impact: Ensure the bump doesn't hurt main offer sales

Advanced Order Bump Strategies

The "Fast Action" Bonus

Create urgency by making the order bump feel exclusive: "Only available during checkout - you won't see this offer again!"

The "Implementation" Angle

Position your order bump as the key to actually using your main course: "Don't just learn - implement with these done-for-you templates."

The "Next Level" Approach

Frame it as the natural next step: "Ready to go beyond the basics? Add the Advanced Strategies module."

Real-World Order Bump Examples

You'll Know You're Done When...

• ✅ Your order bump is enabled and properly configured in your offer
• ✅ You've chosen a complementary product priced at 10-30% of main offer
• ✅ Your headline creates urgency and clearly states the value
• ✅ Your description explains what they get and why they need it
• ✅ You've tested your checkout process to ensure everything works
• ✅ You're tracking take rates and average order value
• ✅ You have a plan to test different products and pricing

What's Next?

Now that you've mastered order bumps, it's time to think bigger. Consider exploring:

• Advanced Offer Configuration - Bundle multiple products strategically
• Pricing Psychology - Optimize your entire pricing strategy
• Conversion Optimization - Test and improve every part of your funnel

Remember: Order bumps are not just about making more money (though they definitely do that). They're about serving your customers better by giving them everything they need to succeed. When you frame it that way, the sales copy writes itself.

Start simple. Pick one complementary product, price it right, write compelling copy, and watch your average order value climb. Your bank account - and your customers - will thank you.