Building Your Digital Store: Complete Setup Guide

Your store is your digital storefront—the place where your expertise meets eager buyers. Let's build a store that converts visitors into customers and customers into fans.

Understanding the Selgora Store

What Makes It Different

Traditional e-commerce = physical products, shipping, inventory Selgora Store = digital products, instant delivery, infinite inventory

Your store is:

• Your branded marketplace
• Automatically organized by categories
• SEO-optimized for discovery
• Mobile-first design
• Integrated with all your content

Store Architecture

The Three Layers

Layer 1: Store Homepage

• Your brand showcase
• Featured products
• Category navigation
• Trust signals
• Call-to-actions

Layer 2: Category Pages

• Organized product collections
• Filtered browsing
• Category descriptions
• Related products

Layer 3: Product Pages

• Individual offer details
• Pricing and features
• Social proof
• Purchase buttons
• Related content

Setting Up Your Store

Step 1: Enable Your Store

Navigate to:

Dashboard > Store > Settings
Toggle: Enable Store

Your store URL:

• Default: yourname.selgora.com/store
• Custom domain: store.yourdomain.com

Step 2: Basic Configuration

Store Information:

Store Name: Your Brand Store
Tagline: Transform your [outcome] with [method]
Description: SEO-optimized store description
Contact Email: support@yourbrand.com
Currency: USD (or your preference)

Store Policies:

• Return policy (digital products)
• Terms of service
• Privacy policy
• Support policy

Step 3: Design Your Storefront

Choose a Layout:

1. Grid Layout (Recommended)

   • Best for: Multiple products
   • Shows: 6-12 products per page
   • Clean, organized appearance

2. List Layout

   • Best for: Detailed descriptions
   • Shows: Product + description
   • Good for fewer, complex products

3. Featured Layout

   • Best for: Hero products
   • Shows: 1-3 featured prominently
   • Others below in grid

Color Scheme:

Primary Color: Your brand color
Secondary: Complementary color
Background: Light/Dark mode
Accent: CTA button color

Step 4: Create Store Categories

Essential Categories:

📚 Courses
├── Beginner
├── Intermediate
└── Advanced

🎯 Bundles
├── Starter Packs
├── Complete Systems
└── VIP Packages

🤖 AI Tools
├── Assistants
└── Templates

📅 Programs
├── Cohort-based
├── Self-paced
└── Coaching

Category Setup:

Dashboard > Store > Categories > New
- Name: Clear, descriptive
- Slug: URL-friendly
- Description: SEO-optimized
- Image: 1200x600px recommended
- Order: Display sequence

Adding Products to Your Store

Product Display Options

What to Show:

• Title and subtitle
• Price (with any discounts)
• Key features (3-5 bullet points)
• Social proof (testimonials, reviews)
• Urgency indicators (limited time/quantity)
• Clear CTA button

Information Architecture:

Above the Fold:
- Product name
- Price
- Main benefit
- Buy button

Below the Fold:
- Detailed features
- Testimonials
- FAQs
- Guarantee
- Secondary CTA

Product Presentation

Hero Section:

<Product Image or Video>
<H1>Product Title</H1>
<Subtitle>The transformation promise</subtitle>
<Price>$197 <strike>$297</strike></Price>
<CTA>Get Instant Access</CTA>
<Trust>30-day guarantee • 500+ students</Trust>

Feature Grid:

✓ Feature 1 with benefit
✓ Feature 2 with benefit
✓ Feature 3 with benefit
✓ Feature 4 with benefit

Store SEO Optimization

On-Page SEO

Store Homepage:

• Title: "Your Brand | What You Offer"
• Description: 150-160 characters
• H1: Your value proposition
• Keywords: Natural placement

Category Pages:

• Title: "Category | Your Store"
• Description: Category-specific
• H1: Category name
• Content: 300+ words description

Product Pages:

• Title: "Product Name | Benefit | Brand"
• Description: Product-specific benefits
• Schema markup: Product structured data
• Reviews markup: If applicable

Technical SEO

URL Structure:

/store (homepage)
/store/courses (category)
/store/courses/product-name (product)

Meta Tags:

<meta name="description" content="...">
<meta property="og:title" content="...">
<meta property="og:image" content="...">
<link rel="canonical" href="...">

Store Content Blocks

Hero Banner

Headline: Your biggest promise
Subheadline: How you deliver it
CTA: Browse Products
Background: Brand image/video

Featured Products

Display logic:

1. Bestsellers
2. Newest additions
3. On sale
4. Manually selected

Social Proof Section

Include:

• Customer count
• Success stories
• Media mentions
• Trust badges
• Reviews/ratings

Category Showcase

[Category Image]
Category Name
Brief description
"Browse X products →"

Conversion Optimization

Trust Builders

Above the fold:

• Professional design
• Clear value proposition
• Social proof
• Security badges
• Guarantee

Throughout store:

• Customer testimonials
• Success metrics
• Media logos
• Certifications
• Clear policies

Reducing Friction

Simplify Navigation:

• Maximum 3 clicks to purchase
• Clear category structure
• Search functionality
• Filters and sorting
• Breadcrumbs

Optimize Checkout:

• One-page checkout
• Guest checkout option
• Multiple payment methods
• Clear pricing (no surprises)
• Trust signals at checkout

Urgency & Scarcity

Ethical Implementation:

• Limited-time offers (real deadlines)
• Bonus expiration
• Cohort limits
• Early bird pricing
• Stock indicators (for limited access)

Mobile Optimization

Mobile-First Design

Requirements:

• Thumb-friendly buttons (44x44px minimum)
• Readable fonts (16px minimum)
• Single column layout
• Optimized images
• Fast load times (<3 seconds)

Mobile UX:

• Sticky add-to-cart button
• Collapsed navigation
• Swipeable product images
• Easy filter access
• Simplified checkout

Analytics & Tracking

Key Metrics

Store Performance:

• Unique visitors
• Conversion rate
• Average order value
• Cart abandonment rate
• Product page views

Category Performance:

• Category page views
• Browse-to-buy rate
• Most popular categories
• Category conversion rates

Product Performance:

• Product page views
• Add-to-cart rate
• Purchase conversion
• Revenue per product
• Review ratings

Setting Up Tracking

Google Analytics:

// E-commerce tracking
gtag('event', 'purchase', {
  transaction_id: '12345',
  value: 197.00,
  currency: 'USD',
  items: [{
    item_id: 'COURSE001',
    item_name: 'Complete Course',
    price: 197.00,
    quantity: 1
  }]
});

Facebook Pixel:

// Purchase event
fbq('track', 'Purchase', {
  value: 197.00,
  currency: 'USD',
  content_ids: ['COURSE001'],
  content_type: 'product'
});

Store Marketing

Internal Traffic

Drive traffic from:

• Email signatures
• Course completions
• Community mentions
• Webinar CTAs
• Blog posts

External Traffic

SEO Strategy:

• Optimize for "[your topic] course"
• Create supporting blog content
• Build backlinks to store
• Submit to course directories

Paid Traffic:

• Google Shopping ads
• Facebook catalog ads
• Instagram shopping tags
• Pinterest product pins

Email Marketing

Abandoned Cart Sequence:

Email 1 (1 hour): "Forgot something?"
Email 2 (24 hours): "Still thinking about it?"
Email 3 (72 hours): "Last chance + discount"

Product Launch Sequence:

Email 1: Announcement
Email 2: Features deep-dive
Email 3: Success stories
Email 4: Limited bonus
Email 5: Closing soon

Maintenance & Optimization

Weekly Tasks

• Review store analytics
• Update featured products
• Check broken links
• Respond to reviews
• Update inventory/access

Monthly Tasks

• A/B test product pages
• Refresh category descriptions
• Update testimonials
• Analyze conversion funnels
• Optimize underperformers

Quarterly Tasks

• Store design refresh
• SEO audit
• Competitive analysis
• Customer survey
• Pricing review

Common Store Mistakes

Mistake 1: Information Overload

Problem: Too many products visible Solution: Curate and categorize

Mistake 2: Weak Value Proposition

Problem: Unclear what you offer Solution: Lead with transformation

Mistake 3: Hidden Prices

Problem: Making visitors hunt for pricing Solution: Display prices clearly

Mistake 4: No Social Proof

Problem: Visitors don't trust Solution: Reviews, testimonials, numbers

Mistake 5: Complex Navigation

Problem: Visitors get lost Solution: Simple, clear structure

Your Store Launch Checklist

Pre-Launch

• [ ] Store settings configured
• [ ] Categories created
• [ ] Products added
• [ ] Policies written
• [ ] Design customized
• [ ] Mobile tested
• [ ] Analytics installed
• [ ] Payment tested

Launch Day

• [ ] Announcement email
• [ ] Social media posts
• [ ] Team briefed
• [ ] Support ready
• [ ] Tracking verified

Post-Launch

• [ ] Monitor analytics
• [ ] Gather feedback
• [ ] Fix issues
• [ ] Optimize conversions
• [ ] Scale traffic

Remember: Your store is never "done"—it's a living, breathing representation of your business. Start simple, launch fast, and improve based on real customer behavior.

The best store is the one that's live and making sales, not the perfect one still in development!