Understanding Offers & Bundles: Your Revenue Multiplier

Stop selling products one by one. Start packaging your expertise into irresistible offers that multiply your revenue per customer.

What's the Difference? Products vs. Offers

Think of it this way:

• Products are ingredients (courses, AI assistants, events)
• Offers are complete meals (bundles that solve problems)

Your customers don't want more stuff. They want transformations. Offers package transformations.

The Psychology of Bundling

Here's why offers multiply revenue:

1. Higher Perceived Value

When you bundle a €47 course + €27 templates + €97 coaching call, the math says €171. But packaged as "Complete Success System" for €127? That's a no-brainer for customers.

2. Decision Simplicity

Instead of evaluating 5 products separately, customers make ONE decision. Easier decisions = more sales.

3. Completeness Bias

Humans prefer complete solutions. "Everything you need" beats "Part of what you need" every time.

Creating Your First Killer Offer

Step 1: Start with the Transformation

Bad approach: "Here are my 3 courses bundled together" Good approach: "Go from beginner to profitable in 30 days"

Ask yourself:

• What transformation do customers want?
• What's preventing them from achieving it?
• What would a complete solution include?

Step 2: Build Your Stack

The perfect offer includes:

1. Core Training (the HOW)

   • Your main course or program
   • The knowledge transfer

2. Implementation Tools (the WHAT)

   • Templates, worksheets, checklists
   • Things that save time

3. Support System (the HELP)

   • Community access
   • Q&A sessions
   • Email support

4. Accountability (the PUSH)

   • Progress tracking
   • Milestone rewards
   • Check-in calls

5. Quick Wins (the MOMENTUM)

   • Fast action bonuses
   • 24-hour quick start
   • Immediate access perks

Step 3: Price for Profit

Value Stacking Formula:

Total Value = Sum of all component values × 2-3x
Your Price = Total Value ÷ 3-5
Profit Margin = 70-90%

Example:

• Course value: €297
• Templates value: €97
• Community value: €47/month
• Weekly Q&A value: €197
• Total Value: €638
• Your Price: €197 (looks like a steal!)

The 5 Offer Types That Convert

1. The Starter Bundle

Perfect for: Attracting new customers

What's included:

• Mini course (2-3 hours)
• Quick-win templates
• 30-day email support

Price point: €47-97 Goal: Get them in the door

2. The Transformation Package

Perfect for: Your core offer

What's included:

• Full course (10-20 hours)
• Implementation toolkit
• Community access (3-6 months)
• Monthly group calls

Price point: €297-997 Goal: Deliver main transformation

3. The VIP Experience

Perfect for: Premium buyers

What's included:

• Everything in Transformation
• 1-on-1 sessions (3-5)
• Done-for-you elements
• Priority support
• Lifetime updates

Price point: €1,997-4,997 Goal: Maximum value exchange

4. The Continuity Stack

Perfect for: Recurring revenue

What's included:

• Monthly new content
• Weekly group coaching
• Community access
• Resource library

Price point: €47-197/month Goal: Predictable income

5. The Limited Launch

Perfect for: Creating urgency

What's included:

• Any package above
• Exclusive bonuses
• Founding member pricing
• First 50 only perks

Price point: Various Goal: Fast cash injection

Advanced Offer Strategies

The Decoy Effect

Offer three options where the middle looks best:

1. Basic: €97 (course only)
2. Professional: €197 (course + templates + community) ← Most will choose this
3. Premium: €497 (everything + 1-on-1)

The Premium makes Professional look affordable. The Basic makes Professional look complete.

The Ascending Model

Start small, upgrade over time:

1. Tripwire: €7 mini-course
2. Core Offer: €197 main program
3. Profit Maximizer: €997 implementation
4. Continuity: €97/month ongoing

Each purchase makes the next more likely.

The Bundle Bonus

Add time-sensitive bonuses:

• First 24 hours: Extra module (€97 value)
• First 48 hours: Template pack (€47 value)
• First 72 hours: Bonus call (€197 value)

Creates urgency without discounting.

Setting Up Offers in Selgora

Quick Setup Process

1. Navigate to Offers

   Dashboard > Offers > Create New

2. Name Your Offer

   • Customer-facing: "30-Day Transformation Bundle"
   • Internal name: "Q4-Launch-Bundle-2024"

3. Add Products

   • Click "Add Products"
   • Select courses, events, AI assistants
   • Set access duration

4. Configure Pricing

   • One-time or subscription
   • Payment plans available
   • Currency selection

5. Add Order Bumps

   ✓ Add express implementation (€47)
   ✓ Include accountability calls (€97)
   ✓ Get lifetime updates (€27)

6. Set Access Rules

   • Immediate or dripped
   • Time-limited or lifetime
   • Bonus content scheduling

The Invisible Paywall Magic

Here's the beautiful part: Once someone buys an offer, they automatically get access to everything included. No manual work!

How it works:

1. Customer purchases offer
2. System grants access to all included products
3. Content unlocks based on your rules
4. Customer enjoys seamless experience

Measuring Offer Success

Key Metrics to Track

Split Testing Offers

Test one element at a time:

1. Week 1-2: Price point
2. Week 3-4: Bonus stack
3. Week 5-6: Urgency type
4. Week 7-8: Guarantee terms

Track everything in Analytics > Offers.

Common Offer Mistakes (and Fixes)

Mistake 1: Kitchen Sink Syndrome

Problem: Throwing everything in without strategy Fix: Each element must contribute to ONE transformation

Mistake 2: Underpricing

Problem: Pricing based on your comfort, not value Fix: Price at 3x what feels comfortable, then test

Mistake 3: No Urgency

Problem: "Available anytime" = buy never Fix: Limited time, limited quantity, or limited bonuses

Mistake 4: Weak Positioning

Problem: "Get 5 courses for the price of 3" Fix: "Become the expert your clients trust"

Mistake 5: Complex Choices

Problem: 10 different packages Fix: Maximum 3 options, make middle one obvious

Your Offer Launch Checklist

Before launching any offer:

• [ ] Clear transformation promise defined
• [ ] Value stack totals 3-5x your price
• [ ] Urgency element included
• [ ] Social proof ready (testimonials)
• [ ] Guarantee terms clear
• [ ] Order bumps configured
• [ ] Email sequence prepared
• [ ] Landing page optimized
• [ ] Payment processing tested
• [ ] Access automation verified

The Million-Dollar Offer Formula

Here's the formula top creators use:

High-Value Promise
+ Proven System
+ Speed to Result
+ Risk Reversal
+ Urgency Trigger
+ Social Proof
= Irresistible Offer

Example: "Get your first 1,000 email subscribers in 30 days using my proven 5-step system. Including done-for-you templates, daily accountability, and weekly group calls. 100% money-back guarantee. Only 50 spots available. Join 500+ creators who've already succeeded."

Templates: Offers That Work

The Course Creator Bundle

• Main course (€297 value)
• Workbook templates (€97 value)
• Student community (€47/mo value)
• Monthly Q&A calls (€197 value)
• Price: €197 (first 100 students)

The Coach's Accelerator

• 8-week program (€997 value)
• 3 x 1-on-1 calls (€597 value)
• Custom action plan (€297 value)
• Voxer support (€197 value)
• Price: €697 (application required)

The Creator's Toolkit

• Landing page templates (€197 value)
• Email sequences (€297 value)
• Social media calendar (€97 value)
• Canva templates (€147 value)
• Price: €97/month or €970/year

Your Next Steps

1. Today: Define your transformation promise
2. Tomorrow: List everything you could include
3. Day 3: Build your value stack
4. Day 4: Create your offer in Selgora
5. Day 5: Write your sales page
6. Day 6: Set up order bumps
7. Day 7: Launch to your list!

Remember: Your first offer won't be perfect. Launch it, learn from buyers, and improve. Perfect is the enemy of profitable!

Pro tip: Start with a beta price to early adopters. Their feedback makes your offer stronger while creating social proof for the full launch.