Event Series and Recurring Events

Consistency builds communities. When students know that every Tuesday at 2 PM they can join your office hours, or that the first Friday of each month brings a new masterclass, magic happens. Attendance increases, engagement deepens, and your business becomes predictable.

The Power of Recurring Events

Monica ran sporadic webinars with 20-30 attendees each. When she switched to "Marketing Mondays" - a weekly recurring event - attendance grew to 200+ regulars within two months. The predictability created habit, and habit created community.

Benefits of recurring events:

• Predictable schedule reduces marketing effort
• Building momentum as word spreads
• Community formation through regular interaction
• Content efficiency with repeatable formats
• Revenue predictability from consistent attendance

Types of Recurring Events

Weekly Series

Office Hours

• Same time each week
• Open Q&A format
• Drop-in style
• 30-60 minutes

Skill Workshops

• Focused topic each week
• Progressive learning
• Hands-on practice
• 60-90 minutes

Community Calls

• Member spotlights
• Group discussions
• Networking time
• 45-60 minutes

Monthly Events

Masterclasses

• Deep-dive topics
• Guest experts
• Premium content
• 90-120 minutes

Challenge Kickoffs

• Monthly challenges
• Goal setting
• Accountability groups
• 60 minutes

Review & Planning

• Month in review
• Upcoming previews
• Goal check-ins
• 45 minutes

Quarterly Specials

Summit Days

• Multi-session events
• Various speakers
• Intensive learning
• 4-6 hours

Planning Sessions

• Quarterly goals
• Strategy workshops
• Implementation planning
• 2-3 hours

Setting Up Recurring Events in Selgora

Step 1: Create the Event Series

1. Navigate to Events → Create New
2. Enter event details:
   • Title: "Weekly Office Hours"
   • Description: Your recurring event details
   • Duration: 60 minutes
3. Toggle "Make this recurring"

Step 2: Configure Recurrence Rules

Choose your pattern:

Weekly Options:

Repeat: Weekly
Every: 1 week
On days: Tuesday, Thursday
Starting: March 1, 2024
Ending: Never / After 12 occurrences / On date

Monthly Options:

Repeat: Monthly
On the: First Friday
Or: On day 15
Starting: March 1, 2024
For: 6 months

Custom Patterns:

Every 2 weeks on Monday and Wednesday
Last Thursday of each month
Every 3 months on the 1st

Step 3: Set Series Options

Configure how the series behaves:

Registration:

• Register once for all events
• Register for each event separately
• Auto-register previous attendees

Modifications:

• Edit single occurrence
• Edit this and future events
• Edit entire series

Cancellations:

• Cancel single event
• Cancel remaining series
• Pause series temporarily

Managing Event Occurrences

The Series Dashboard

View your recurring events:

Marketing Mondays Series
├── March 4 - Completed (187 attended)
├── March 11 - Completed (203 attended)
├── March 18 - Upcoming (156 registered)
├── March 25 - Scheduled (42 registered)
└── April 1 - Scheduled (12 registered)

Handling Individual Events

Each occurrence can be customized:

Topic Variations:

• Week 1: Facebook Ads
• Week 2: Instagram Growth
• Week 3: Email Marketing
• Week 4: Content Strategy

Guest Speakers: Mark specific dates for special guests while maintaining the series structure.

Holiday Adjustments: Skip or reschedule individual occurrences without affecting the series.

Promoting Recurring Events

The Series Landing Page

Create one page that promotes all events:

Join Marketing Mondays
Every Monday at 2 PM EST

Upcoming Topics:
📅 March 18: Spring Campaign Planning
📅 March 25: Email Automation Deep Dive
📅 April 1: Q2 Strategy Session
📅 April 8: Customer Journey Mapping

[Register for All] [Choose Specific Dates]

Email Promotion Strategy

Series Announcement: "Introducing Weekly Office Hours - Your Direct Access to Expert Guidance"

Weekly Reminders: "Tomorrow: Office Hours - Bring Your Questions!"

FOMO Creation: "Last week 47 members got their questions answered. Don't miss tomorrow's session!"

Social Media Calendar

Automate promotional posts:

• Monday: "Today's topic"
• Wednesday: "Key takeaway from Monday"
• Friday: "Next Monday preview"
• Sunday: "Tomorrow's office hours"

Attendance Building Strategies

The Commitment Escalator

Start small, build commitment:

1. Single event - Low commitment
2. 3-event series - Testing interest
3. Monthly recurring - Building habit
4. Weekly recurring - Full engagement

Incentive Programs

Attendance Rewards:

• Attend 4 events → Bonus resource
• Attend 8 events → 1-on-1 call
• Perfect monthly attendance → Special recognition

Series Passes:

• Single event: $47
• Month pass: $127 (save 33%)
• Quarter pass: $297 (save 47%)

Community Building

Regular Attendee Benefits:

• Priority Q&A
• Exclusive Slack channel
• First access to resources
• Input on future topics

Technical Considerations

Calendar Integration

Help attendees remember:

ICS Files:

• Series subscription
• Individual event files
• Automatic updates

Calendar Apps:

• Google Calendar
• Outlook
• Apple Calendar
• Calendly integration

Time Zone Management

Critical for global audiences:

Display Options:

• Viewer's local time
• Multiple time zones shown
• Countdown timer
• Time zone converter link

Scheduling Best Practices:

• Rotate times for global access
• Record for different zones
• Offer replay windows

Streaming Platforms

Choose based on needs:

Zoom - Best for interaction

• Breakout rooms
• Screen sharing
• Recording built-in
• Polls and Q&A

YouTube Live - Best for reach

• Unlimited attendees
• Easy sharing
• Automatic recording
• Chat engagement

Hybrid Approach: Stream to Zoom for interaction, simultaneously broadcast to YouTube for scale.

Engagement During Recurring Events

Format Templates

Office Hours Template (60 min):

• 0-5 min: Welcome, announcements
• 5-10 min: Quick teaching point
• 10-50 min: Q&A
• 50-55 min: Next week preview
• 55-60 min: Networking time

Workshop Template (90 min):

• 0-10 min: Welcome, objectives
• 10-30 min: Teaching segment
• 30-60 min: Hands-on practice
• 60-75 min: Share and feedback
• 75-90 min: Wrap-up, homework

Maintaining Energy

Keep recurring events fresh:

Rotating Elements:

• Guest appearances
• Member spotlights
• Theme weeks
• Challenge announcements
• Success celebrations

Interactive Features:

• Polls and surveys
• Breakout sessions
• Screen share demos
• Live workshopping
• Hot seats

Measuring Success

Key Metrics

Track across your series:

Attendance Metrics:

• Registration numbers
• Show-up rate
• Drop-off points
• Return attendees
• Growth trend

Engagement Metrics:

• Questions asked
• Chat participation
• Resource downloads
• Social shares
• Feedback scores

Business Metrics:

• Conversion to paid
• Lifetime value increase
• Referrals generated
• Upsell success
• Retention impact

Series Health Check

Monthly evaluation:

Marketing Mondays Health Report
--------------------------------
Average Attendance: 187 (↑12%)
Return Rate: 67%
New Attendees: 31/month
Satisfaction: 4.7/5
Conversion Rate: 23%
Revenue Impact: $12,400/month

Common Challenges and Solutions

Declining Attendance

Problem: Numbers dropping over time

Solutions:

• Survey for better timing
• Refresh format
• Bring in guests
• Add incentives
• Create FOMO

Burnout Prevention

Problem: Host exhaustion from weekly events

Solutions:

• Batch content creation
• Rotate hosts
• Use templates
• Take planned breaks
• Automate what's possible

Technical Issues

Problem: Recurring platform problems

Solutions:

• Have backup platform
• Test before each event
• Create troubleshooting guide
• Assign tech support role
• Record as backup

Monetization Strategies

Direct Monetization

Paid Series Access:

• Weekly workshops: $197/month
• Monthly masterclass: $97/session
• Quarterly intensives: $497/event

Indirect Monetization

Lead Generation: Free events that lead to:

• Course sales
• Coaching signups
• Community membership
• Affiliate revenue

Hybrid Model

Freemium Structure:

• First 30 minutes free
• Premium Q&A for members
• Recording for paid only
• Resources for attendees

Advanced Strategies

Series Within Series

Create nested structures:

Monthly Theme: Email Marketing
├── Week 1: Strategy Session
├── Week 2: Tech Workshop
├── Week 3: Copy Clinic
└── Week 4: Review & Planning

Progressive Curriculum

Build knowledge over time:

• Month 1: Foundations
• Month 2: Implementation
• Month 3: Optimization
• Month 4: Scaling

Community Takeover

Let members lead sessions:

• Member success stories
• Peer teaching
• Group challenges
• Accountability pods

Your Recurring Event Launch Plan

Week 1: Planning

□ Choose event type □ Set schedule □ Create series structure □ Design format □ Plan first 4 events

Week 2: Setup

□ Configure in Selgora □ Create landing page □ Set up automation □ Prepare templates □ Test technology

Week 3: Promotion

□ Announce to list □ Social media campaign □ Create anticipation □ Gather registrations □ Send confirmations

Week 4: Launch

□ Host first event □ Gather feedback □ Optimize format □ Promote next event □ Build momentum

Success Stories

The Tuesday Transformation: Sarah's "Tutorial Tuesdays" grew from 12 attendees to 500+ weekly participants, generating $20K/month in backend sales.

The Monthly Masterclass: Tom's monthly deep-dives became so popular he launched a membership just for access, adding $8K MRR.

The Daily Stand-up: Lisa's 15-minute daily check-ins created such strong community that retention increased 300%.

Remember This

Recurring events are about building rhythms in your business and your community's life. Start small – even a monthly event is better than sporadic programming.

Consistency beats perfection. A good event that happens every week beats a perfect event that happens randomly.

Your recurring events become anchors in your community's calendar. Make them valuable, make them consistent, and watch your community transform from audience to family.

The compound effect of recurring events is magical. Each event builds on the last, creating momentum that sporadic events can never achieve. Start your series today!