Advanced Features min read Advanced

Custom Domain Verification: Set Up Your Branded Store URL

Master Selgora's custom domain verification system to use your own domain for your store and maintain complete brand control.

By george.olah@code24.ro Sep 29, 2025 5 views

Custom Domain Verification System

Transform your Selgora store from a subdomain to your own branded domain with our advanced domain verification system.

Why Use a Custom Domain?

Brand Authority

  • Professional Image: yourstore.com vs. yourstore.selgora.com
  • Brand Recognition: Customers remember your brand, not the platform
  • Email Deliverability: Emails from your domain have better delivery rates
  • SEO Benefits: Build domain authority for your own brand

Customer Trust

  • Customers feel more secure on your branded domain
  • Payment pages show your domain in the URL
  • Consistency across all touchpoints
  • No platform branding in URLs

How Domain Verification Works

Step 1: Add Your Domain

In your Store Settings:

  1. Navigate to Store > Settings > Custom Domain
  2. Enter your domain (e.g., courses.yourbrand.com)
  3. Click "Add Domain"

Step 2: DNS Configuration

Selgora will provide you with DNS records to add:

CNAME Record:

Type: CNAME
Name: courses (or your subdomain)
Value: verify.selgora.com
TTL: 3600

TXT Verification Record:

Type: TXT
Name: _selgora-verify
Value: [unique-verification-code]
TTL: 3600

Step 3: Verification Process

Once DNS records are added:

  1. Click "Verify Domain" in your dashboard
  2. Selgora checks DNS propagation
  3. Verification typically completes in 5-30 minutes
  4. You'll receive confirmation when active

Step 4: SSL Certificate

Selgora automatically:

  • Generates SSL certificates via Let's Encrypt
  • Renews certificates before expiration
  • Ensures HTTPS is always active
  • Handles all security configurations

Domain Setup Strategies

Subdomain vs. Root Domain

Subdomain Approach (Recommended):

  • courses.yourbrand.com
  • academy.yourbrand.com
  • learn.yourbrand.com

Benefits:

  • Easier DNS management
  • Doesn't affect main website
  • Can run multiple stores
  • Faster setup process

Root Domain Approach:

  • yourbrand.com

Considerations:

  • Requires more DNS changes
  • May affect existing website
  • Better for single-product focus
  • Requires careful planning

Multiple Stores Strategy

Run multiple stores with different domains:

  • courses.brand.com - Educational content
  • shop.brand.com - Physical products
  • coaching.brand.com - Consulting services

DNS Provider Guides

Cloudflare

  1. Log into Cloudflare dashboard
  2. Select your domain
  3. Go to DNS settings
  4. Add CNAME record (Proxy status: DNS only)
  5. Add TXT verification record
  6. Wait for propagation

Namecheap

  1. Access Domain List
  2. Click "Advanced DNS"
  3. Add new CNAME record
  4. Add TXT record
  5. Save all changes

GoDaddy

  1. Go to DNS Management
  2. Add record > CNAME
  3. Add record > TXT
  4. Confirm changes

Verification Troubleshooting

Common Issues and Solutions

"Verification Pending" for over 1 hour:

  • Check DNS propagation at whatsmydns.net
  • Ensure records are exactly as provided
  • Remove any extra spaces in values
  • Check subdomain spelling

"Domain Already in Use":

  • Domain may be used by another Selgora store
  • Contact support for ownership verification
  • Provide domain ownership proof

SSL Certificate Errors:

  • Usually resolves within 24 hours
  • Check DNS records are correct
  • Ensure domain points to Selgora
  • Don't use proxy services initially

Advanced Configuration

WWW Redirect

Set up automatic redirects:

  • www.courses.brand.com → courses.brand.com
  • Maintains consistent URLs
  • Better for SEO
  • Prevents duplicate content

Email Configuration

For transactional emails from your domain:

  1. Add SPF records for Selgora
  2. Configure DKIM signing
  3. Set up DMARC policy
  4. Monitor email deliverability

Analytics Integration

With custom domain:

  • Add your Google Analytics code
  • Set up Google Search Console
  • Configure Facebook Pixel
  • Track conversions accurately

Migration Best Practices

Before Migration

  1. Notify Members: Email about domain change
  2. Update Marketing: Change links in ads/content
  3. Check Integrations: Update webhook URLs
  4. Backup Data: Export member lists

During Migration

  1. Set up redirects from old URLs
  2. Monitor for 404 errors
  3. Test payment processing
  4. Verify member access

After Migration

  1. Update email footers
  2. Revise social media links
  3. Submit new sitemap to Google
  4. Monitor analytics for issues

SEO Considerations

Domain Authority Transfer

  • Set up 301 redirects properly
  • Maintain URL structure where possible
  • Submit change of address in Google Search Console
  • Update all backlinks gradually

Content Optimization

With your custom domain:

  • Build branded backlinks
  • Create domain-specific content
  • Optimize meta tags
  • Implement schema markup

Security Benefits

Enhanced Security Features

  • SSL/TLS Encryption: Automatic HTTPS
  • DDoS Protection: Through Cloudflare integration
  • Regular Security Updates: Managed by Selgora
  • PCI Compliance: For payment processing

Brand Protection

  • Prevent phishing attempts
  • Control your online presence
  • Maintain customer trust
  • Protect intellectual property

Performance Optimization

Custom domains with Selgora include:

  • Global CDN: Content delivered from nearest server
  • Automatic Caching: Faster page loads
  • Image Optimization: Responsive image delivery
  • Gzip Compression: Reduced bandwidth usage

Monitoring Your Domain

Health Checks

Selgora monitors:

  • Domain resolution
  • SSL certificate validity
  • DNS record accuracy
  • Response times

Alerts

You'll receive notifications for:

  • Expiring domains
  • DNS issues
  • SSL problems
  • Performance degradation

Cost Considerations

What's Included

With Selgora custom domain:

  • ✅ SSL certificates (free)
  • ✅ Automatic renewals
  • ✅ CDN delivery
  • ✅ Security features
  • ✅ Technical support

Your Responsibilities

  • Domain registration fees (annual)
  • DNS hosting (usually free)
  • Email service (if using domain emails)

Pro Tips

  1. Start with Subdomain: Test with courses.brand.com before using main domain
  2. Plan Redirects: Map old URLs to new structure
  3. Monitor Analytics: Track impact on traffic and conversions
  4. Gradual Transition: Update marketing materials over time
  5. Document Process: Keep records of DNS settings

The custom domain feature transforms your Selgora store into a fully branded experience, giving you complete control over your online presence while maintaining all the powerful features of the platform.

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