How to Set the Right Price for Your First Offer

Setting the right price for your first digital offer can make or break your launch. Here are three proven methods successful creators use to find that sweet spot.

Method 1: Value-Based Pricing

Calculate the transformation value you provide. If your course helps someone save 10 hours per week, and their time is worth $50/hour, you're providing $500/week in value.

Method 2: Competitive Analysis

Research similar offers in your niche. Price within 20% of the market range, positioning yourself based on your unique value proposition.

Method 3: Test and Iterate

Start with a price that feels slightly uncomfortable (but not unreasonable). You can always adjust based on market feedback.